Ad Copy – What Should be Covered?

It is good to mention what is worth mentioning such as a nice modular kitchen, large yard, lawn, swimming pool, central air etc. Talk about the location of your property, if it is close to the beach, school or city centre mention it. A buyer would be interested in the location of the house. Such details will instantly catch his attention.

Do not use words such as "good value", "as-is", "clean", "quiet", motivated seller instead use "curb appeal", "move-in condition", and "landscaping" as these words have greater advertising value. Make use of good pictures to give them a better view of the property. Since you are not at the property you want to make sure that they have an idea of what the inside looks like. It creates a greater impression and attracts buyers or tenants towards your house.

Pictures that are far too large for online websites should be avoided. No camera of 5 megapixel or more should be used as they produce large pictures. Make use of old camera which produces smaller pictures. If you are making use of traditional flyers, remember to tape them on the inside front window of your rental property so that it is visible to anyone that walks up to your property to take a closer look.

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